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For the uninitiated, Seth Godin has written best sellers, blogged without fail for nearly 10 years, and keynoted conferences and lectures across the globe. His book Purple Cow shaped the thinking of the ONTRAPORT brand and, despite being written in the early days of the web, outlined the future of content proliferation and the scarcity of our attention span to digest it.

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Past Event
Christmas: A Time of Cheer & Presents!
Wednesday, December 25, 2013
12:01AM - 11:59PM (PST)
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Plain and simple, your business writing is not about you. This is by far the most important axiom of any copywriter. The reason? Because you’re selling to other people and therefore what they need and want is much more important than you. How many times have you read copy like this? “The mission of ABC company is to deliver the highest level of customer service by providing innovative products and services unmatched in the marketplace. Our world-class staff is the best because we treat them well so they deliver the best to our customers.
Now that you’ve researched your ideal customer’s pain points and buying journey, it’s time to build your marketing so it meets your prospects along the way. That means anticipating their questions and answering them exactly where they need to be met. The idea is simple: Build a bridge between where your prospects are and where they want to be. You’ll need to do this in several ways. The first, and most important way, is through your website, email and the content that you deliver.
We only have one change to get this right for the girls.